According to newspaper watcher, Alan Mutter, “The population of people reading newspapers has aged dramatically in the last three years to the point that nearly three-quarters of the audience is aged 45 or older, according to my analysis of survey and census data.
“When I performed the same analysis using the same methodology in 2010, only half of the newspaper audience was aged 45 or higher, reflecting a rapidly growing rejection of newspapers among most younger readers.
The rapid graying of the newspaper audience has huge and unpleasant implications for publishers, as discussed in a moment. First, the data:
” … the Pew Research Center reported in a survey last fall that newspaper readership is heavily concentrated in the upper age ranges of the population. While only 6% of respondents in the 18-24 bracket said they had read a newspaper in the previous day, Pew found that fully 48% of those over the age of 65 had done so.
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