From the Borough Website:

Friday, September 19: “Veterans Memorial Bridge new lights ribbon cutting to be held at the Columbia entrance at 3:00” – Well, well, well … sometime between the initial post and mid-day, the borough Website changed.

From the Columbia Police Department Website:

Nothing!

From Cole Umber’s News Site:

A lot!

From Claire Storm’s post at the “You know you’re from Columbia PA if … ” facebook page

A lot more: “The Veteran’s Memorial Bridge will be closed from 2:30 – 4:30 on Friday, September 19. A ribbon cutting ceremony will be held for the nearly completed Historic Re-Lighting Project at 3:00. The public is invited to attend. Twenty 1930 era cars will participate in a motorcade across the bridge following the ceremony.”

From Hinkle’s Pharmacy listing of Upcoming Events:

A lot more, too! “September 19……………………………..Veteran’s Memorial Bridge Ribbon Cutting
3:00pm The lights are on, and so is the celebration! A ribbon cutting ceremony will mark the installation of the new lighting which replicates the original lighting of the Veteran’s Memorial Bridge (Columbia-Wrightsville / Route 462). Remarks will be made, music will contribute to the festive atmosphere, and antique cars will lead a processional across the bridge where a second ribbon will be cut on the Wrightsville side.”

From the Susquehanna Valley Chamber of Commerce September Calendar:

Nothing!

Axiomatic in marketing and communication is the dissemination of information in as many media as possible. There’s really good advice for any entity, organization, event planner, etc. from this Website: the National Dissemination Center for Children for Disabilities.

ehow says: “A press release provides information to the media with the objective of reaching the public via news coverage. A company, individual or nonprofit can often gain valuable press coverage with no outlay of money other than the costs of writing and disseminating the release. A well-crafted press release presents facts in a positive light and can provide valuable name recognition, credibility or ancillary sales benefits; however, it is not paid advertising and cannot be designed to blatantly promote a product or service.”