“Apple’s new wearable may or may not be a big hit. But either way, it’s a harbinger of a new class of truly personal devices whose users will demand customized experiences. News companies aren’t ready to provide them.”

This NiemanLab column, The Apple Watch will expose how little publishers know about their readers, is Star Wars-like and Dick Tracy-like, but it shows the instancy of communication across the world. Whether you wear a watch or carry one or more mobile devices, the ability to have personal news and entertainment as it happens will be there.