“Sticky Fingers – The Anatomy of an Employee Theft” – Pennlive “sponsored content”

A post yesterday spoke to “sponsored content” – a way that information is blended and repackaged as “news.” Sponsored content isn’t necessarily a bad thing; as long as it’s unwrapped and labeled.

This clearly labeled “sponsored content” is “Promoted by Tyco Integrated Security.


It’s giving the reader a view of the possibility of “employee theft” and offering a free “white paper” download to help your business.

Your business is unique. From a car dealership to a restaurant, the security risks vary according to region and the nature of the business. Uncover your business’ individual risks to learn:

  • Why potential gaps in your security put your business at risk
  • The specific threats faced by restaurants, retailers and car dealerships
  • Why specific solutions are the best way to address your security

Bad? Nope, in fact, this is a lot cleaner than reading, seeing or listening to other purported  “news” that’s just shrouded in political, business, personal hype provided to the media representative in a news release.

This article about the breach of the public’s right to know about school board activities in Manheim Township is an example of what “news” gathering and reporting ought to be. The writer is supposed to provide objective, factual ” chronicling” of a situation.

Or this, news in slides, that shows Columbia’s property taxes are fifth highest in “county, local and school taxes” in central Pennsylvania.

Or this older news investigative report: “Private Water Industry Says Water Bills ‘Have to Go Up’.” TruthOut.org

Or this graphic report from The Reading Eagle.

child support

And identified “opinions” as this: “Noam Chomsky on Corporate Media and Activism” in which Chomsky says, “The Mainstream Media are an ideological instrument. They have owners. They have commitments.”

“If these institutions condemn us that’s pretty good reason to think we’re doing the right. It happens to counter to their particular interests but they don’t represent the public interest. They represent certain special interests of power and domination and privilege.”

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